MEET LENA
a little story of our founder
Discovering a Life of Authenticity and Passion
Are you ready to step away from the life that others expect of you and instead design a life that reflects your deepest desires? Are you eager to lead your personal and professional life with your heart, guided by what truly resonates with you? If so, my story might inspire you to embark on that journey.
I am dedicated to elevate life quality. It’s about finding and embracing our own paths, whether in building a business, finding love, friendships or navigating the corporate landscape.
From a young age, I understood that life isn’t one-size-fits-all. Growing up in a diverse environment—surrounded by people from different cultures, backgrounds, and abilities—I witnessed firsthand the many ways life could be lived.
Whether it was playing with friends from Turkey and Greece, being immersed in the artistic world of musicians, or simply observing how others expressed themselves, I realized early on that individuality is not just possible but essential.
This sparked my curiosity, encouraging me to experiment, explore, and shape a life that truly resonates with me.
BEHIND THE BRAND
LENA HEUEL
My career has been anything but conventional.
I started working at age 15, mentoring younger students in English and Maths. A silly and naive moment, when confronted with my brand new camera stolen which my parents (fairly) didn’t wanna replace, marked the foundation for future endeavours and a proactive lifestyle.
After graduating high school, I interned as a copywriter at Havas Worldwide in Düsseldorf – a role that sparked my creativity and love for unique expressions. My interest in intercultural connections led me to pursue a bachelor’s degree in social sciences at Ruhr-University Bochum.
During that time I interned at the 200+ years old company Carl Zeiss, later working as a student and writing my thesis in their HR department. I learned about the necessity of integrity in leadership and performance improvement, especially when researching on their employees implicit knowledge and how to captivate it before they retired.
Building the Dream
CREATIVITY & AUTHENTIC EXPRESSION
My vision is to create platforms where people can express themselves authentically, connect deeply, and engage in meaningful conversations. Whether through my podcast, retreats, or community hubs, I aim to foster spaces—both digital and physical—where truth, creativity, and belonging are at the core.
Through storytelling, dialogue, and shared experiences, I want to empower others to explore their own path, step into their voice, and engage in the kind of conversations that challenge, inspire, and transform.
GLOBAL CITIZEN
Travel has been one of my greatest teachers. From Indonesia to Dubai to Australia, every adventure expanded my understanding of what life could be—beyond conventional expectations. It was in a yoga class in Byron Bay that I had a defining moment of clarity: I wanted to teach, inspire, and help others craft a path that feels true to them.
TRUST & COMMUNICATION
I believe that at the heart of any transformation lies trust and communication—with ourselves, our work, and our environment.
With a background in Sociology, Anthropology, and Media & Business (MA), I became deeply aware of the gaps in intercultural and interpersonal communication—both in long-established corporations and in fast-paced media agencies. I saw how much potential was lost simply due to misalignment in leadership and team dynamics.
This inspired me to take action, blending my experiences as a certified Pilates teacher, former Campaign Manager, and Freelance Marketing Specialist. Today, as a coach trained in six modalities (The Soulful Leader Certification), I guide others in strengthening their communication, connection, and self-leadership—both personally and professionally.
ACCEPTING HELP FROM ROLE MODELS AND COACHES
Starting my own business was an act of trust—one made possible by the mentors and coaches who believed in me before I fully believed in myself. With just an Instagram account, a clear vision, and a willingness to take risks, I stepped into entrepreneurship, proving that creating something meaningful doesn’t require perfection—just aligned action.
ON MY MOODBOARD
If you’re ready to design a life that reflects your true desires, rather than conforming to expectations, I invite you to join me on this journey.
LIFE CONSULTING
I believe we can design and re-structure our own house, our own system, our environment and personality as often as we’d like to – our essence and core being is our inner compass. Closer to true fulfillment, connection and abundance – in all forms.
LET’S GET STARTED TODAY
FOLLOW ALONG ON INSTAGRAM
@lenaheuel
