MEET LENA
a little story of our founder
Discovering a Life of Authenticity and Passion
Are you ready to step away from the life that others expect of you and instead design a life that reflects your deepest desires? Are you eager to lead your personal and professional life with your heart, guided by what truly resonates with you? If so, my story might inspire you to embark on that journey.
I am dedicated to elevate life quality. It’s about finding and embracing our own paths, whether in building a business, finding love, friendships or navigating the corporate landscape.
From a young age, I learned that life can be different for everyone. Growing up in an environment where I shared space with people from diverse backgrounds and abilities—whether it was in kindergarten or primary school with friends from Turkey, Greece, or among artists and musicians—I witnessed firsthand the many ways life could be lived.
This early exposure to different ways of living made me realize that expressing oneself differently is not only possible but enriching.
It encouraged me to experiment with life, to explore, and to find what truly resonates with me.
BEHIND THE BRAND
LENA HEUEL
My career has been anything but conventional.
I started working at age 15, mentoring younger students in English and Maths. A silly and naive moment, when confronted with my brand new camera stolen which my parents (fairly) didn’t wanna replace, marked the foundation for future endeavours and a proactive lifestyle.
After graduating high school, I interned as a copywriter at Havas Worldwide in Düsseldorf – a role that sparked my creativity and love for unique expressions. My interest in intercultural connections led me to pursue a bachelor’s degree in social sciences at Ruhr-University Bochum.
During that time I interned at the 200+ years old company Carl Zeiss, later working as a student and writing my thesis in their HR department. I learned about the necessity of integrity in leadership and performance improvement, especially when researching on their employees implicit knowledge and how to captivate it before they retired.
Building the Dream
CREATIVITY & BELONGING
My vision is to build a studio that fosters community, belonging, and creativity. I am passionate about connection, and hearing others’ stories inspires me to keep going. Essentially, I am in the process of building a space where people feel at home, accepted for who they are, and encouraged to share their life stories, skills and experiences. Hosting workshops, events, and retreats—especially by the seaside—is a dream I am actively working on.
GLOBAL CITIZEN
Travel played a huge role in my life. Whether it was exploring Indonesia, Dubai, or Australia, each adventure brought me closer to understanding what gets to be part of my life’s CV – despite all conventional expectations. Traveling taught me once more that life can be lived in many different & fulfilling ways. It was during a yoga class in Byron Bay that I had a moment of clarity—I wanted to teach, to inspire, to help others find their unique path too.
TRUST & COMMUNICATION
With fresh perspectives, I followed my passion in creating a “movement”, as a certified Pilates teacher, former Campaign Manager and Freelance Marketing Specialist, now Coach in 6 different modalities, to improve communication and connection in personal- as well as professional life.
After I’ve spent years studying Sociology, Anthropology, and later media & business I came to realize the lack in intercultural- and intra-personal communication in long established companies, yet also in young spirited media agencies.
ACCEPTING HELP FROM ROLE MODELS AND COACHES
Starting my business was a bold move, made possible by the unwavering support of my coach and mentors, whose courage inspires me daily. I dove in with just an Instagram account and a lot of passion, proving the simplicity of life and making dreams happen with only the necessary foundation.
ON MY MOODBOARD
If you’re ready to design a life that reflects your true desires, rather than conforming to expectations, I invite you to join me on this journey.
LIFE CONSULTING
I believe we can design and re-structure our own house, our own system, our environment and personality as often as we’d like to – our essence and core being is our inner compass. Closer to true fulfillment, connection and abundance – in all forms.
LET’S GET STARTED TODAY
FOLLOW ALONG ON INSTAGRAM
@lenaheuel
